The player takes the role of Mochizuki Tomoya, a guy that lives on his own. While he really likes eroge, he can not draw, is not much of a writer or composer, and does not know much about business. Still, his dream is to get a job at an eroge studio in hopes of creating what he loves, eroge.
Tomoya's luck takes a turn for the better when he sees a help wanted ad for the local studio Flower, and after a meeting with the company president The company's website. Tomoya's glee at being part of the eroge industry is short-lived, as he soon learns that the flower is on the chopping block.
After playing through the Flower's first title, Tomoya realizes that his co-workers do not know anything about eroge, lacking the insight and understanding. After some nudging from the president of the Flower's parent company and some soul searching for his own, our protagonist takes it upon himself to save the flower by teaching the four girls on staff the ins and outs of what makes an eroge good. The story thus focuses on Tomoya's role as a psuedo-consultant while getting to know the four heroines of the story as the player is given.